jacket: asos x lot, stock and barrel
tee: asos x lot, stock and barrel
boots: dr. marten
Model: billie godley
styling and photography: ellie preston
As part of my project to create an extended line for Zara, I wanted to carry out a styled photoshoot. The theme for my line is customisation, therefore I chose to my focus garments to be items that look like they could have been from my line. The theme was summer/festival. This look was the first look, I was inspired by the yellow of our surroundings which tie in well with the reflective sunglasses and the colours of the tee. The ice lolly made a good prop, which helped to set the ‘summery’ scene and work well with the tee and the slogan.
One of our latest projects is to style and source a model to conduct an androgynous style photoshoot with a local photographer, Kat Hannon. To brainstorm for this photoshoot I thought that I would focus on the 80’s era, with David Bowie, The Eurythmics, Grace Jones and Boy George being my main inspirations. I chose to focus on the 80’s as I think a lot of the fashion was very androgynous then, as well as a lot of the styles, cuts and colours coming back onto the catwalks in the latest fashion weeks. After looking at the 80’s as a whole, I chose to focus in on David Bowies style.
I chose David Bowie as my main source of inspiration because I think his fashion choices were very versatile, androgynous and revolutionary for that era. As well as the fact that he was always reinventing himself and his style which I think is really fascinating. The fact he also wasn’t afraid to experiment with makeup was also extremely statement and different. A lot of his clothing choices were quite ‘out there’ however for a photoshoot I think I would definitely want to go with the oversized and boldly patterned style.
One of our most recent projects was to analyse a fashion trend, wether it be political, social or simply just a garment or accessory. I chose to go down the political route, and chose feminism and its impact on fashion and how brands are expanding their companies from more than just clothing to what people actually have interests in, in society, instead of playing it safe.
I analsyed this trend from it starting on the streets to it trickling up to luxury fashion and then trickling back down into the highstreet. I also spoke about the target audience of the trend being all women aged 16 +, of all races, sexualities and religions. The trend isn’t about only appealing to certain people, its more to show solidarity with women and is even targeted towards men in some cases.
Overall, I’m really happy with how my trend analysis came out, as we were limited to just 500 words so I had to try and display my research and thoughts visually through imagery.
One of our current projects its to extend a chosen brand with a line that they don’t already have, with something that will work for the brand itself and also for their target audience.
As I have chosen Zara, for the first part of the module I did a lot of research into it as a company and displayed my research visually in an illustrated brand report.
We developed these brand reports on Adobe InDesign, which helped me with my InDesign skills massively and made me a lot more confident in using the programme in the future. We then also uploaded our documents to our university Issuu account, which definitely helps to bring the reports to life, allowing you to go through it like a magazine.
As part of our course, we were given lessons in blogging and how to create a blog. To help us eventually achieve the blog we want, we were told to create moodboards with the different fonts, colour scheme, imagery and layout we want our blog to have.
For my blog, I wanted to keep the colour scheme quite simple with blacks, whites and also accents of dark dusty pink and purple. I also like the look of botanical accents, so eventually I want my blog design to include some floral pieces to it. In my layout I knew that I wanted to incorporate my social media in some way, including a live Instagram feed and buttons that link directly to my social media so that all of my platforms are linked together. I also want quite a simplistic, yet eye-catching layout and eventually want to add a moving section at the top of my blog with popular or most recent posts as I think this helps to make a website look a lot more professional.
For my logo, the font Gloss & Bloom really caught my eye. I love how it looks hand painted and I think it would help my logo look more personal and less formal. In my moodboard I have also featured a set of logo designs that I found on Pinterest. I think these are logos are all really simple yet still look classy and interesting and thats definitely something I strive for in my logo design.
This is the first logo that I have came up with. Its extremely simple and features the font that I wanted to use from my moodboard. In the future, I definitely want to add more to my logo to make it more interesting, possibly some floral accents similar to these logo’s that I’ve found on Pinterest, as I absolutely love how they look and think they would work extremely well for what I want in my logo.