Zara Brand Report

One of our current projects its to extend a chosen brand with a line that they don’t already have, with something that will work for the brand itself and also for their target audience.

As I have chosen Zara, for the first part of the module I did a lot of research into it as a company and displayed my research visually in an illustrated brand report.

We developed these brand reports on Adobe InDesign, which helped me with my InDesign skills massively and made me a lot more confident in using the programme in the future. We then also uploaded our documents to our university Issuu account, which definitely helps to bring the reports to life, allowing you to go through it like a magazine.