Feminism as a Political Fashion Statement

One of our most recent projects was to analyse a fashion trend, wether it be political, social or simply just a garment or accessory. I chose to go down the political route, and chose feminism and its impact on fashion and how brands are expanding their companies from more than just clothing to what people actually have interests in, in society, instead of playing it safe.

I analsyed this trend from it starting on the streets to it trickling up to luxury fashion and then trickling back down into the highstreet. I also spoke about the target audience of the trend being all women aged 16 +, of all races, sexualities and religions. The trend isn’t about only appealing to certain people, its more to show solidarity with women and is even targeted towards men in some cases.

Overall, I’m really happy with how my trend analysis came out, as we were limited to just 500 words so I had to try and display my research and thoughts visually through imagery.

Zara Brand Report

One of our current projects its to extend a chosen brand with a line that they don’t already have, with something that will work for the brand itself and also for their target audience.

As I have chosen Zara, for the first part of the module I did a lot of research into it as a company and displayed my research visually in an illustrated brand report.

We developed these brand reports on Adobe InDesign, which helped me with my InDesign skills massively and made me a lot more confident in using the programme in the future. We then also uploaded our documents to our university Issuu account, which definitely helps to bring the reports to life, allowing you to go through it like a magazine.